A Guide to Logo Colors
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Is your brand trendy or classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. Combined with other colors, they are very powerful.
Reference: check my blog